“No Web phenomenon is more confounding than blogging.  Everything media experts knew about audiences — and they knew a lot — confirmed the focus group belief that audiences would never get off their butts and start making their own entertainment…  What a shock, then, to witness the near instantaneous rise of 50 million blogs, with a new one appearing every two seconds…  These user-created channels make no sense economically.  Where are the time, energy, and resources coming from?  The Audience”

- Kevin Kelly (Wired Magazine)

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